Marketing Talks

This explores why adult learning often fails to be sustained and how to address this challenge through a method called "Bias Break."

It identifies three core biases in traditional adult learning: ind…

This outlines four crucial steps for successful new business creation, using the "Plushie Hospital" in Osaka as a prime example.

It begins by emphasizing the importance of identifying untapped market…

This offers an overview of the book "Matsuoka Madoka, I'm Starting a Business - An AI Startup Battle Chronicle," a business novel written by an AI engineer and entrepreneur.

It details the story of 2…

This examines the marketing strategies behind the successful mobile game "SD Gundam G Generation Eternal." It breaks down how businesses can increase and retain customers by focusing on key metrics l…

This examines how Megalos, a sports club, leveraged its existing resources to launch "i Kids Star Megalos," a bilingual preschool.

The core idea revolves around identifying dormant company assets, su…

This illustrate two distinct business strategies for leveraging existing strengths into new ventures.

The first example details "Rurubu," a travel guide publisher, that successfully diversified into …

This examines Maruzen Research, a successful brand extension by a long-standing Japanese bookstore, Maruzen.

It explains how brand extension, the application of an existing brand's trust and recognit…

This introduces two distinct yet complementary Japanese thinking frameworks: "Honshitsu Chokkan" (Intuitive Insight into the Essence) and the "Shusseuo Model" (Promoted Fish Model).

Honshitsu Chokkan…

This discusses Don Quijote's (Donki) marketing strategy involving 100-yen protein vending machines.

It highlights how Donki identified and addressed customer hesitation towards purchasing full-sized …

This explains Job Theory, a marketing concept focusing on what consumers truly seek: the "job" they want to accomplish rather than just product specifications.

It highlights how Riken Vitamin's "Patt…

This outlines a business strategy framework centered on identifying the most advantageous "battlefield" for a company's "strengths." It emphasizes that determining where to compete should precede dec…

This explores experiential marketing through the example of Anker, a mobile battery and electronics company.

It highlights the importance of creating specific usage scenarios where potential customer…

This offers an overview of the book "Frontline" by Jun Masumoto, which chronicles the COVID-19 outbreak on the Diamond Princess cruise ship in 2020.

It explores the challenges faced by the Disaster M…

This introduces "Job Theory," a marketing concept focusing on understanding customer needs.

The Job theory posits that customers "hire" products or services, which are termed "workers," to accomplish…

This describes how JINS, an eyewear company, developed and marketed its "JINS 360°" unbreakable glasses by focusing on customer-centric strategies.

It outlines a six-step marketing framework, beginni…

This discusses Ajinomoto's "PR First, Advertising Second" marketing strategy, exemplified by their "Ajinomoto Junior High School" event.

This approach prioritizes public relations to build a positive…

This analyzes Siroca's "Ouchi Chef Blender" strategy for transforming a niche kitchen appliance into an everyday staple, a challenge often faced by specialized cooking tools.

It highlights how many s…

This discusses Lawson's "no-topping" ramen strategy, highlighting the company's success with its "Soup Gekiuma!" cup noodle series, which sold 1.8 million units.

The core of this strategy, the text e…

This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and Hirokazu Oda.

The authors argue that true innovatio…

This explains trade marketing, a strategy focused on enhancing sales by understanding and connecting with both the shopper (customer) and the buyer (retailer).

It highlights how Japanese drugstores a…