Episode #98: How to avoid Facebook/Instagram Ad Fatigue

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Facebook and Instagram are the most widely used social networks with billions of users combined across the globe. They have now become synonymous with social media marketing. No campaign would be able to realize its full potential unless the audiences on these platforms are tapped. 

Facebook, the company that owns both of these platforms, has built powerful advertising tools that enable digital marketers to get the most out of these campaigns. Audiences can be targeted in incredible detail through ad formats that deliver the brand’s message in a compelling manner. 

The retargeting feature on these platforms is also very powerful. It enables marketers to continue reaching out to an audience that has already interacted with them before. 

However, it’s important to note that these tools aren’t of the “set-and-forget” kind. They require constant oversight and vigilance otherwise the campaign objectives will never be met. That’s one of the reasons why ad fatigue sets in.  

Listen to this episode and find out how to fix this issue.

Enjoy..!!

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