Episode #87: 10 Strategies to Make Sure Your Email Newsletter Gets Opened

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With so many different marketing channels available now, it's easy to feel that email has no place in modern strategies. Many feel that email is outdated. It's certainly been around for far longer than any of the dominant social media networks.

The fact remains that email is not dying and is, in fact, incredibly effective. 

Over 102.6 trillion emails are sent annually with the number only projected to increase in the coming years. People are also far more attached to their email accounts than you may think, checking their inbox at least once if not multiple times throughout the day.

However, with users receiving 13 commercial emails per day on average, capturing their attention is more art than science. It's the failure to properly leverage the audience that forms the misconception that email marketing is dying.

Marketers need to be a lot more diligent and crafty when it comes to email marketing compared to launching campaigns on social media networks. 

Listen to this episode and use these 10 strategies to increase the chances of your email newsletter not being confined to the depths of your leads’ inbox. 

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