Episode #79: 5 Advertising Networks Every Small Business Should Consider Using

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In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely limiting their growth. 

 As a business owner who probably doesn’t have much experience running ad campaigns online, where do you start? One recommendation that you will get from just about every blog and self-proclaimed ad guru is Facebook Ads.

 It’s not a bad recommendation. With more than a billion users across the globe, Facebook dominates the online advertising landscape. Millions of businesses rely on Facebook to generate leads and increase sales. The company offers exceptional targeting features and related ad tools that help advertisers create powerful campaigns. 

 However, advertising costs on Facebook have continued to rise over the years. Recent surveys have shown that many marketers are now worried that they could ultimately be priced out of Facebook Ads. 

 Many small businesses operate on a shoestring budget as it is, so it becomes difficult for them to risk a substantial amount on expensive ads. The key to a profitable campaign is to test as many variations of the ad as possible to gather data and then optimize to scale up. 

 This economies of scale model won’t work for businesses that only have a limited budget to spend on one single campaign.

 Fortunately, there are many other advertising networks that can be just as suitable for a small business. In this episode, I share 5 Facebook Ads alternatives that you should consider.

Enjoy... 

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