Episode #64: How to use a Reactivation Campaign to Boost Revenue

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Most businesses are sitting on a goldmine of untapped potential. Do you know what it is?

 It’s your past customers. 

 These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.”

 Or, they may take their product and money. They’ve got what they wanted, and now they’re no longer engaging with your content or making any purchases. It’s this group that we want to target with a reactivation campaign.

So, What is a Reactivation Campaign?

I explain it all in this episode...


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