Episode #57: How to Use Content Upgrades for a Higher Conversion Rate

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If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away.

Lead magnets are still useful, but they’re not the only way to build your email list. There’s a similar strategy that may provide a better conversion rate and more sign-ups. It’s called the Content Upgrade.

In this episode, I will show you how best to use content upgrades as a content marketing strategy.

Here are the plugins I mentioned in the show:
Optin Monster: https://optinmonster.com/
PoptIn: https://www.poptin.com/

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