Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 13 Apr 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/49077/prove-it-a-trust-building-content-strategy-melanie-deziel-marketing-smarts
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.
![Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]](https://b2.eachpod.com/podcast-imgs/78561b300d1bab44c1c73b8fa34b489d.webp)