The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 30 Mar 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/49005/b2b-referral-generation-program-john-jantsch-marketing-smarts
How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.
![The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]](https://b2.eachpod.com/podcast-imgs/78561b300d1bab44c1c73b8fa34b489d.webp)