The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 23 Mar 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/48973/running-a-content-first-b2b-marketing-department-joe-pulizzi-marketing-smarts
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
![The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]](https://b2.eachpod.com/podcast-imgs/78561b300d1bab44c1c73b8fa34b489d.webp)