Mastering the Revenue Attribution Puzzle: Tish Millsap on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 09 Nov 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/50408/revenue-attribution-puzzle-tish-millsap-marketing-smarts
Podcast guest Tish Millsap introduces the who, what, where, when, and why framework for revenue attribution. She discusses what attribution really is, why you need a plan before buying a software tool, why you'll likely need more than one attrib
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