How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 26 Jan 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/48645/being-strategic-about-content-development-ahava-leibtag-marketing-smarts
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t
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