Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 07 Sep 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/50002/empowering-sales-success-marketing-sales-enablement-owen-richards-marketing-smarts
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
![Empowering Sales Success--The Role of Marketing in Sales Enablement: Owen Richards on Marketing Smarts [Podcast]](https://b2.eachpod.com/podcast-imgs/78561b300d1bab44c1c73b8fa34b489d.webp)