Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 14 Sep 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/50051/brain-science-b2b-buyer-behavior-nancy-harhut-marketing-smarts
Join host George B. Thomas and guest Nancy Harhut for an in-depth conversation about behavioral science, emotional decision-making, and being brain-friendly with your marketing messaging. They also discuss the ethics of influence and the reasons a ta
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