B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 09 Mar 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/48878/b2b-influencer-marketing-mike-allton-marketing-smarts
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas
![B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]](https://b2.eachpod.com/podcast-imgs/78561b300d1bab44c1c73b8fa34b489d.webp)