B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 13 Jul 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/49643/b2b-branding-stories-social-efforts-innovation-david-aaker-marketing-smarts
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch
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