A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast]
- Author
- George B. Thomas
- Published
- Thu 29 Jun 2023
- Episode Link
- https://www.marketingprofs.com/podcasts/2023/49535/b2b-marketers-guide-to-marketing-attribution-bonnie-crater-marketing-smarts
Host George B. Thomas and guest Bonnie Crater talk marketing attribution, from single-touch and multitouch to attribution and funnel metrics and the differences between them. They also discuss how attribution helps you maximize your budget in a tight
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