Episode 9: How to Craft Content That Converts | Writing Blogs That Actually Work

In Episode 9 of Marketing Smarketing, Nate and Sal dive into the art and strategy of crafting content—from choosing the right blog topics to formatting for better SEO and readability. Whether you're just starting your content journey or looking to refine what you’ve got, this episode is packed with practical advice and hilarious commentary.

🚀 You’ll learn:

Why content is the fuel of your go-to-market strategy
How to balance quality vs. quantity
Where to get great content ideas (Hint: talk to your customers!)
Blog writing best practices for formatting, visuals, and SEO
How to build content journeys and improve website traffic flow

📝 Challenge of the week: Write your first blog or refresh an old one. Bonus: centralize your content library!

🔗 Subscribe for bi-weekly episodes on content marketing, ICP development, and more.

🎧 Listen on Spotify, Apple, Amazon, or watch right here on YouTube.

#MarketingToMarketing #ContentMarketing #BlogStrategy #MarketingTips #gtmstrategy

TimeStamps
00:00:00 Intro
00:01:34 News
00:09:06 Episode 9
00:37:35 Outro