Episode 8: Defining Your Ideal Customer – Part 2: Pain Points, Personas, and Product Fit

In this milestone in-person episode of Marketing Smarketing, Sal and Nate continue the deep dive into defining your Ideal Customer Profile—but this time, it's more than just sandwiches and water.

Recorded from their brand-new office (complete with a green wall and a bit of B-roll chaos), the duo unpacks:

How to identify your customer's true needs, pain points, and motivations

Why discovery is the real MVP in both marketing and sales

How content consumption habits shape your outreach strategy

The power of buyer personas (and how to build one using StoryBrand)

What Roblox + Google Ads can teach us about immersive marketing

Plus, they share real-life examples (including parenting stories, fitness meal planning, and their kids demolishing snack bags) that make marketing principles feel surprisingly relatable. Whether you're B2B, B2C, or just trying to stay sane while scaling, this episode will help you get more intentional with your audience and messaging.

🎯 Listener Challenge:
Start building your buyer persona using the StoryBrand BrandScript framework this week. Not sure where to begin? Just Google “StoryBrand BrandScript” or hit us up on LinkedIn—we’re happy to help!

00:00 – Welcome & First In-Person Recording!
05:16 – News: Google Partners with Roblox for In-Game Ads
10:50 – Throwback: Ads in Old-School Video Games
14:35 – Recap: The Go-To-Market Framework So Far
16:59 – Episode 8
40:07 – Outro: Subscribe, Comment, and Stay Connected