Episode 7: Finding Your Ideal Customer (And Why It Matters)

In this episode of Marketing to Marketing, Sal and Nate dig into one of the foundational elements of marketing: identifying your ideal customer. Through casual banter (including an impromptu snack analysis featuring Oreos and Baja Blast), they explore what it really means to define your Ideal Customer Profile (ICP), how buyer roles impact your messaging, and why understanding the buyer's journey is critical for effective marketing.

From Facebook’s evolution to the rising power of video content and click-through demos, they tie in real-world examples and SaaS-specific insights to help you focus your marketing efforts where they’ll count most. Whether you're a solo marketer or building a team, this episode offers practical tips (and laughs) to sharpen your targeting strategy.

🧠 Key Topics:

The evolving role of Facebook and Meta in marketing

The ROI of long-form and video content

How to define your Ideal Customer Profile (ICP)

Understanding buyer roles and company size

Mapping the buyer's journey: awareness, consideration, decision

Real talk on marketing with limited resources

Ready to build your Ideal Customer Profile? Start with just one. Need help? Reach out to us at theproductmarketingleader.com. Also, don’t forget to subscribe and leave a review—it helps more marketers find us!