Episode 4: Mastering LinkedIn - Strategies for Building Your B2B Audience

In this episode of Marketing Smarketing, Nate and Sal dive deep into leveraging LinkedIn as a powerful tool for B2B marketing. They discuss the importance of building an audience, utilizing personal and company profiles, and the key role of engagement through posting and reposting. Featuring insights from John Hicks, they break down a three-step strategy to optimize LinkedIn for lead generation:

1. Have a strong website as your digital home base.
2. Find and connect with the right decision-makers in your industry.
3. Be active and consistent in your engagement to stay top-of-mind.

Whether you're new to LinkedIn or looking to refine your approach, this episode provides actionable tactics to help grow your business. Plus, they kick things off with a chat about Vikings, docuseries, and the ever-evolving world of social media.

Tune in and start building your LinkedIn presence today!