Episode 10: Marketing Smarketing: From Lead to Opportunity: Building the Right Sales Handoff Process (Part 1)

Marketing may generate the leads, but sales closes the deals—and that transition matters. In Part 1 of our sales process series, we unpack how to move from prospect engagement to a qualified opportunity.

🔥 Inside this episode:
✅ The handoff: Marketing → BDR → Sales
✅ What tools like LeadFeeder can (and can’t) tell you
✅ How to run a great Discovery Call (Disco 1)
✅ Using the BANT framework to qualify leads
✅ Drafting a preliminary budget before deep scoping

Whether you’re a sales rep, marketer, or BDR, this episode will help you tighten your funnel and boost conversion.

📩 Subscribe now and start turning interest into impact.

🔗 Visit: www.theproductmarketingleader.com

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