PESO Update From Its Creator Gini Dietrich!

In this Marketing Over Coffee:


Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!

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Brought to you by our sponsors: Wix Studio and NetSuite

Previous interview on PESO

Major changes with AI and how Earned Media has changed

Adding EEAT to the strategic plan (4:32)

Massive changes in staffing in journalism

8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

New people and new channels for Earned

Getting your news via TikTok

Why you have to work on all fronts

15:08 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Measuring it all – Outputs vs. Outcomes (17:35)

PESO Model Certified Guides

Guys being jerks

Strava, Runtastic, and Run Gap

Learn how to work with Gini at Spin Sucks 

She’s reading Demon Copperhead, The Anxious Generation, and Kara Swisher’s Burn Book is fantastic

Gen AI Course Updates done: Special Discount on the newest Generative AI for Marketing Course! Hands on excercises to put AI to work for you! USE CODE MOC now!

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