Tamara Littleton – How agencies can effectively negotiate with brands
- Author
- The Drum
- Published
- Wed 08 Feb 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/tamara-littleton-how-agencies-can-effectively-negotiate-with
Working with the likes of Oreo, Dr Pepper and Nissan, agency leader Tamara Littleton (Social Element) has negotiated with some of the biggest brands on the planet. Drawing on her 20 years of experience, Tamara talks to host Mike Lander about what collaborative negotiations mean in practice, why client feedback is crucial to building a successful relationship, and how to get rid of negotiation-anxiety.
Hosted on Acast. See acast.com/privacy for more information.
