Matt Dixon – The buyer landscape in 2023 and how it affects negotiation
- Author
- The Drum
- Published
- Wed 26 Apr 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/matt-dixon-the-buyer-landscape-in-2023-and-how-it-affects-ne
This week, host Mike Lander speaks to best-selling author and co-founder of DCM Insights, Matt Dixon – a sales anthropologist who uses data to understand the buyer landscape, and how sales teams are reacting to it. Here they how the buyer behavior maps onto negotiation, sales ‘ghosting’, and what the best salespeople do differently.
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