Magid Souhami – How do you master the art of creative deal making?
- Author
- The Drum
- Published
- Wed 05 Apr 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/magid-souhami-how-do-you-master-the-art-of-creative-deal-mak
Having led multimillion dollar negotiations for some of the biggest global brands and sporting events, Magid Souhami (CCO, Compliant and Founder of The Marketing Procurement Academy) is, above all else, “a deal maker”. Here he talks to host Mike Lander about value creation in marketing procurement, strategic and tactical approaches to negotiation, and the importance of long-term, mutually beneficial relationships between partners and suppliers.
Hosted on Acast. See acast.com/privacy for more information.
