Katy Howell - Why relationship-building with procurement is so important
- Author
- The Drum
- Published
- Wed 12 Apr 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/katy-howell-why-relationship-building-with-procurement-is-so
Katy Howell (CEO, immediate future) has an unusual perspective on working with procurement. Instead of viewing them as the enemy, she sees them as human beings with feelings (say what?). Here, she talks to host Mike Lander about the importance of relationship building with procurement, influencer negotiations, and why it’s crucial to have a strong pipeline of clients in any negotiation.
Hosted on Acast. See acast.com/privacy for more information.
