Jonathan McCallum on experiential marketing in a changing landscape
- Author
- The Drum
- Published
- Fri 01 Dec 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/jonathan-mccallum-on-experiential-marketing-in-a-changing-la
This week, host Mike Lander talks to Jonathan McCallum (SVP Managing Director UK & Norway, George P. Johnson) about the pandemic's impact on experiential marketing and how agencies adapted: building long-term client relationships, involving procurement, and effective negotiation strategies like understanding BATNA.
Hosted on Acast. See acast.com/privacy for more information.
