John Godfrey - How can niche providers demonstrate expertise in a negotiation?
- Author
- The Drum
- Published
- Tue 07 Mar 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/john-godfrey-how-can-niche-providers-demonstrate-expertise-i
John Godfrey (commercial executive director, Red Badger) may never have used his Education degree to teach, but the dotcom veteran can certainly school most on the art of niche-provider negotiation. Here he talks to host Mike Lander about the complexity of value-based pricing, how niche providers can avoid being commodified, and how they can effectively negotiate termination for convenience and IP rights.
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