How do you break a stalemate in negotiation?

It’s no surprise that Craig Letton (CEO, MRM Global) has a competitive nature. At the ripe age of 26, he took over his family printing business, transforming it into a marketing technology companyon the world stage. But how do you break a negotiation stale-mate when you come up against an equally competitive buyer? Here, Craig talks to host Mike Lander about his easiest and toughest negotiations to date – from why selling Wrigley’s chewing gum was the easiest deal of his career, to the mistakes that led to a negotiation being stretched out for three years.

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