Eric Fulwiler – How to balance relationships and substance in business negotiations
- Author
- The Drum
- Published
- Wed 19 Apr 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/eric-fulwiler-how-to-balance-relationships-and-substance-in-
How is negotiation like jazz? Can the procurement process be creative? Should businesses pay agencies to pitch? This week, host Mike Lander talks to Eric Fulwiler (co-founder and CEO, Rival) about all this and more. Discover the challenges faced by small agencies working with large clients, the power of collective bargaining to address unfair payment terms, and the importance of prioritizing long-term relationships over short-term gains.
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