Emily Chang - What's the difference between client side and agency side negotiations?
- Author
- The Drum
- Published
- Wed 15 Feb 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/emily-chang-whats-the-difference-between-client-side-and-age
When it comes to negotiations, CEO Emily Chang (McCann Worldgroup) has a rare perspective. Amassing 22 years of experience on the client side before migrating to the agency side, she’s seen the best and worst from both ends of the table. Here she talks to host Mike Lander about dealing with disproportionate relationships, whether pitching should be free, and how clients and agencies can align on what success looks like.
Hosted on Acast. See acast.com/privacy for more information.
