Dan Cullen-Shute – Why positive negotiations lead to positive outcomes
- Author
- The Drum
- Published
- Wed 25 Jan 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/dan-cullen-shute-why-positive-negotiations-lead-to-positive-
Is the mark of a good negotiation really that both parties walk away from the table slightly dissatisfied? White Crow’s and Creature London's CEO & founder, Dan Cullen doesn’t think so. In this episode, Dan talks to host Mike Lander about the need to make negotiations a positive experience, the importance of setting ground-rules (and sticking to them), and why the marketing industry’s attitude towards procurement is self-defeating.
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