Brent Adamson - What is the relationship between value management and negotiations?
- Author
- The Drum
- Published
- Wed 10 May 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/brent-adamson-what-is-the-relationship-between-value-managem
This week, host Mike Lander sits down with researcher, presenter, thinker and author of ‘The Challenger Sale’, Brent Adamson (global head of research, advisory, and communities at Ecosystems). Here they discuss understanding value management in negotiations, achieving alignment among diverse stakeholders, and complexity in business.
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