Ben Allen - How to successfully negotiate media deals in today's landscape
- Author
- The Drum
- Published
- Wed 03 May 2023
- Episode Link
- https://shows.acast.com/marketing-negotiations-the-good-the-bad-and-the-ugly/episodes/ben-allen-how-to-successfully-negotiate-media-deals-in-today
Ben Allen is the head of trading and commercial strategy at ITV. Here he talks to host Mike Lander about his experience negotiating media deals, the importance of listening and being open to creative and alternative solutions, and why maintaining healthy business relationships is critical in media negotiations.
Hosted on Acast. See acast.com/privacy for more information.
