Marketing Mixtape with Scott Davis
Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from all marketing professions ranging from social media managers to chief marketing officers and CEOs.
- Update frequency
- every 6 days
- Average duration
- 31 minutes
- Episodes
- 26
- Years Active
- 2017 - 2023
Cleo Franklin Interview: What Do You See When You Look at Me?
I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?"
We discuss the ideation process for his book and the influenc…
Interview: Coffee with Cleo Franklin
Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and muc…
The Creative Curve with Allen Gannett
Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really m…
Sustainability Talk with Katie Wallace
In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics i…
Global Marketing with Cleo Franklin
How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra Nort…
Boost Your Job Search with Kyle Elliott
Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We di…
Visualizing Your Ideas with Alli McKee
Alli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improv…
Cross Platform Growth Hacking and Chatbots with Stapho Thienpont
Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pilla…
Digital Transformation with Michael Gale
Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step do…
Influencer Marketing with String Nguyen
String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes …
Connection, Collaboration, Consistency, and Community with Judd Borakove
Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Co…
Writing for Forbes, Inc. and the Business Press with Josh Steimle
Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas,…
Hug Your Haters with Jay Baer
Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social me…
Building a Personal Brand on $20 with Michaela Alexis
Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110…
Account Based Marketing with Sangram Vajre
Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO o…
Sales and Marketing Zen with Matt Heinz
Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Mat…
Diversity and Leadership with Anjuan Simmons
Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diver…
All About Personal Branding with Dr. Natalia Wiechowski
Personal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global mar…
How to Manage Your Job Search and Negotiate Salary with Angela Copeland
Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing…
How to Price Based on Value with Chris Do
Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that …