The Hard Truth About Modern Demand Gen with Larry Carillo

How AI is Rewriting B2B Marketing — and Why Brand Still Wins
In this episode of Marketing, Mischief & Mayhem, we sit down with Larry Carillo, VP of Marketing at Rafay, to talk about what’s really driving revenue in B2B right now. From AI's rapid takeover of demand gen to the myth of perfect attribution, Larry brings decades of experience scaling tech brands—and some hard truths about what still matters most: brand, story, and speed. If you're a CMO, VP, or growth marketer wondering where B2B is heading next (and how to not get left behind), this one’s for you.