"Features don't sell. Feelings do!"

In a world of .ai domains, purple logos, and buzzword-bloated messaging, how do you build a tech brand people actually give a damn about?

Christian Kunkel (CMO of Fingercheck) joins Marketing Mischief & Mayhem's Russell Quinan (CSO of TheorySF) to unpack how real brand differentiation happens—through fast testing, emotional resonance, scrappy pivots, and the occasional eyebrow-raising creative risk.

Inside:

How emotional triggers drive better B2B marketing
What happens when a tagline tanks (and how to recover)
Why “authentic” is harder than it sounds
When to go full-throttle on a website relaunch—and how to sell it internally
Why bounce rates are your brand’s secret feedback loop

CMOs, strategists, and tech marketers: prepare to nod, laugh, and probably rethink your homepage.