Engineering a Reputation (Taylor's Version)

If your business is great but no one knows it, you’re not alone—and you’re not growing.

In this episode of Marketing Made Easy for Small Business Owners, Dan breaks down how to engineer word-of-mouth so people actually talk about your business when you’re not in the room. Because here’s the truth: quality work isn’t enough. You’ve got to give people something to say—and a reason to say it.

You’ll learn:
• Why “best kept secret” is code for “slow death”
• How to ask for reviews the right way (and actually get them)
• Why storytelling is more powerful than any sales pitch
• The simple tactic that local restaurants, contractors, and creators can use to generate buzz this week
• And how to speak directly to the version of your customer from 3 years ago (Taylor Swift style)

Whether you’re a service provider, restaurant owner, or digital creator, this episode will help you go from invisible to unforgettable.

🎧 Press play and let’s get people talking.