Write. Sell. Repeat: 12 Proven Writing Techniques That Generate Instant Enquiries

Does any of this sound familiar?

• Paralysed by “Blank screen syndrome,”  knowing you need to write that website page to make sales, but not even knowing how to begin…
• Posting on LinkedIn (because that’s what you’re supposed to do,) but getting crickets for the umpteenth time in a row.
• Spending hours creating a proposal doc for a potential perfect-fit client, only to be ghosted… Again.

If so, then it sounds like your writing needs a complete overhaul.

And that’s where this week’s podcast episode comes into play. You'll discover:

👉 Why good copy isn’t a “nice to have,” it’s ESSENTIAL if you ever want clients to hire you.

👉 12 simple tips you can plug-in to your copywriting immediately to stand out from the masses of HR Consultants out there who are just copying and pasting from ChatGPT.

👉 What this 25-million copy author said about “stories,” and how you can leverage this tactic to generate unlimited leads and clients from LinkedIn.

👉 The hidden phrase that turns your copy from bland and banal, into captivating and compelling.

👉 How to make it EASY for people to want to work with you - without spending a single penny on advertising.

Overall, with AI getting smarter, and every consultant now able to write pretty good posts, having excellent copy is no longer optional. If you want to stand out, build a following and make consistent sales, you need to up your game.

So check out this episode today - and go and grab a copy of my book if you want more easily-implementable tips and tricks like this.

Timestamp:
**00:09** The Power of Effective Copywriting
**00:23** 12 Tips to Transform Your Copy
**00:33** How Real-World Examples Will Help
**00:43** Get Ready for Results-Driven Copy
**00:54** The Show: Attract High-Paying Clients
**01:07** Meet Your Host and Today's Agenda
**01:22** Upcoming Webinar and Signature Offer
**01:33** Importance of a Signature Offer
**01:44** Impact of Crafting a Signature Offer
**01:58** Tip #1: Know Your Audience
**03:05** Tip #2: Focus on Benefits, Not Features
**04:36** Tip #3: Use Clear and Simple Language
**05:40** Tip #4: Create a Strong Call to Action
**07:12** Tip #5: Use Testimonials and Case Studies
**08:14** Tip #6: Use "You" Instead of "I"
**10:01** Tip #7: Address Objections
**11:10** Tip #8: Use Engaging Headlines
**12:30** Tip #9: Tell a Story
**14:42** Tip #10: Make Your Copy Readable
**16:42** Tip #11: Use "So That You"
**18:03** Tip #12: Write Like You Speak
**19:42** Recap of the 12 Copywriting Tips

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.