What to Say on Camera to Win More Clients and Leads for Your HR Consultancy

Most HR Consultants know they should be using video…

But when it comes time to hit record, the same question always crops up:

“What the hell am I even meant to say?”

If that’s you — stuck staring at the camera, second-guessing yourself, and unsure where to start — then this episode is for you, my friend.

You’ll discover:

• The 8 types of videos every HR Consultant can (and should) record to win leads and clients
• A simple structure that makes your videos clear, persuasive, and easy to film — even if you’re not a “natural” on camera
• Why not sounding slick and polished can actually make your videos MORE effective
• What to do if you're worried you'll run out of things to say — and how to avoid “content block” forever
• The mindset shift that separates those who grow on video… from those who stay stuck in their heads
• And much, much more

So if you want to start showing up, standing out, and turning videos into sales — instead of procrastinating and avoiding doing video whatsoever, then listen to this episode and get the answers you need.

Because creating client-winning videos ain’t difficult… when you know what you’re doing (and that's what you're about to discover).

And when you're ready, click here to get your ticket for the FREE event I'm hosting next month. Spaces are limited, so act fast if you don't want to miss out.

Timestamps:

00:00 – How HR consultants can overcome fear of video content creation

01:41 – Why simple face-to-camera videos work best for consultants

03:01 – Should you give away HR advice for free in your content?

04:10 – How to turn rambling recordings into polished video scripts

05:17 – 8 high-converting video formats for HR consultants

06:35 – Quick tips: short HR videos that boost authority and trust

07:41 – Answering FAQs: turn client questions into lead-generating videos

09:00 – Myth-busting videos: challenge bad HR advice and stand out

10:26 – Storytelling for HR consultants: how to showcase real client wins
The structure to follow for high-impact client success videos.

12:01 – Explainer videos: simplify tricky HR topics and attract views
How to educate without overwhelming, even if your topic is complex.

13:31 – Behind-the-scenes content to show how you think and work

15:08 – How to use video rants (wisely) to attract the right HR clients

16:54 – Share your values: belief-building videos that position your brand

18:40 – 4-part structure for recording confident, engaging HR videos

24:26 – Final pep talk: The only bad video is the one you didn’t make.

Want My Help to Build Your £70K+ HR Consultancy?

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2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.