1. EachPod

The Ultimate HR Consultant Website Checklist: Get More Leads & Clients in Under 2 Minutes

Author
Nick Poninski
Published
Wed 14 Aug 2024
Episode Link
None

Your website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere.

But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly.

That’s because they’re missing up to 16 critical elements that turn casual visitors into paying clients.

And if your website isn’t consistently generating leads and clients, the chances are you’re making one (or more) of these mistakes. 

So if you want more leads and clients via your website, then you need to listen to this episode.

You’ll discover:

  • The Top 5 Website Mistakes You Didn’t Know You Were Making: Discover common pitfalls that are costing you clients.
  • The #1 Secret to Standing Out: Learn the surprising ways you can position your HR consulting business to set you apart from the competition.
  • What Your Website Says About You (without you even realising it): Uncover the hidden messages your site sends to potential clients and how to make them work in your favour.
  • How to Turn Visitors Into Leads in Under X Mins: These unconventional lead gen tactics that casual browsers into serious inquiries.
  • The Art of Conversion: Find out the 16 key elements that quietly persuade your website visitors to take action and engage with your services.

So tune in and discover how to give your website the edge it needs to deliver clients and leads to your HR business on repeat.

And then click here to grab your copy of the no-nonsense checklist that'll identify how to turn your website into a powerful lead gen machine.

PS - Wondering what your MOST important asset is? DM me on LinkedIn 😉



Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


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