Your website is your second most valuable business asset. Done right, it can bring in leads and clients on autopilot - even while you’re busy elsewhere.
But most HR consultants' websites fail at this. They’re bland, boring, and sometimes even plain ugly.
That’s because they’re missing up to 16 critical elements that turn casual visitors into paying clients.
And if your website isn’t consistently generating leads and clients, the chances are you’re making one (or more) of these mistakes.
So if you want more leads and clients via your website, then you need to listen to this episode.
You’ll discover:
So tune in and discover how to give your website the edge it needs to deliver clients and leads to your HR business on repeat.
And then click here to grab your copy of the no-nonsense checklist that'll identify how to turn your website into a powerful lead gen machine.
PS - Wondering what your MOST important asset is? DM me on LinkedIn 😉
Timestamps:
- **00:00** - Website's critical role in marketing strategy
- **00:17** - Importance of a well-designed website
- **00:39** - Podcast introduction and host
- **01:07** - Today's focus on websites
- **01:17** - Update on new Facebook community and upcoming webinar
- **02:02** - Call for reviews and setting up the episode’s topic
- **02:40** - Website credibility
- **03:25** - Building credibility with testimonials and design
- **04:29** - Positioning your website uniquely
- **07:35** - Aligning website with audience needs
- **10:00** - Developing audience personas and design alignment
- **14:09** - Lead generation strategies
- **17:11** - Improving conversion rates on your website
- **19:22** - Personal experience with website redesign
- **22:46** - Recap and final thoughts on website importance
- **23:25** - Free checklist offer and episode wrap-up
- **24:19** - Outro and call to action
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