The Simple Way to Get Leads for Your HR Consultancy for £2.50

I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.

The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.

And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.

But here’s the truth:

Ads are one of the best tools an HR Consultant can use to generate leads on-demand — if you do it right.

Importantly, you don’t need a huge budget. You just need the right message, the right landing page, and the right mindset.

So in this episode, I’m lifting the lid on adverts and sharing:

• What HR Consultants get wrong when running ads (and how to avoid making that same mistake).
• Why Google Ads are the #1 platform for you to run adverts on.
• What to actually sell in your ads (hint: it’s not your HR services).
• The biggest advantages of running ads — for your business and your lifestyle.
• When you shouldn’t run ads yet (and what to fix first).
• How I’m getting perfect-fit leads for just £2.50 each — and how you can too.
• And why I genuinely believe ads are the best lead gen method for HR Consultants.

So tune in now if you’re ready to stop waiting for referrals and start creating consistent interest in your consultancy.

Timestamps:

00:00 – Why HR Consultants struggle with adverts
 01:20 – Should HR Consultants run adverts?
 02:10 – How adverts help you manufacture leads on demand
 03:25 – Why ads work in any HR niche (if you get specific)
 04:47 – You control the message and the volume
 05:47 – The power of scalable and predictable ad funnels
 07:13 – Why adverts might not be right for you (yet)
 07:23 – Ads magnify what’s working — or what isn’t
 08:30 – Why a vague message will cost you money
 09:17 – The danger of sending ad traffic to your homepage
 10:25 – What happens after someone downloads your lead magnet
 11:01 – Summary: ads can work — but only with the right message
 11:47 – Use low-cost testing to validate your advert funnel
 12:34 – What good data looks like in your ad funnel
 13:31 – The 4 types of adverts HR Consultants can run
 13:45 – Why Google Ads are best for solving known HR problems
 15:10 – Why Facebook Ads are great for attention-grabbing lead magnets
 18:05 – Why HR Consultants should be cautious with LinkedIn Ads
 19:22 – What your advert should actually do
 20:28 – How to write adverts that sell the click, not the service
 22:11 – Where to send ad traffic (and what to avoid)
 23:33 – The only job of your ad: get the click
 24:23 – What to do once someone downloads your lead magnet
 25:30 – What your email sequence needs to do
 26:29 – This is the easiest way to grow your HR consultancy
 27:35 – The reality of not building this system
 28:00 – The long-term power of a proper advert funnel
 29:17 – Wrap-up and how to get help

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.