How to Use Motivational Maps to Win Better Clients and Keep Them Longer

If you're an HR Consultant who wants to offer something more strategic than policies, more valuable than a one-off training — and more profitable than firefighting...

This episode is for you.

I sat down with Steve Jones, expert in employee motivation and long-time collaborator with government taskforces, to unpack how HR Consultants can use Motivational Maps to:

• Win long-term clients
• Reduce grievances, disciplinaries, and quiet quitting
• And deliver measurable business results that set them apart from the crowd

We’re not talking theory here. We’re talking commercial advantage.

In this conversation, you’ll hear:

• How motivational mapping gives you a way to measure and improve what’s really going on beneath the surface for your clients.
• Why this tool helps you spot problems before they become HR issues.
• How consultants can use motivational maps to retain clients, sell strategic services, and charge more for their work.
• And a case study where using motivational maps saved a firm over £1 million.

This isn’t about adding more to your plate.

It’s about adding a tool that adds value to your clients and your business easily and efficiently.

So if you want a repeatable way to stay embedded in your client’s world — and finally move beyond transactional HR work — tune in.

This one could be just what you're looking for.

Timestamps:

00:00 – Why HR Consultants should care about motivation, not just marketing
 00:28 – What motivational maps are (and why they’re not just personality tests)
 01:14 – Steve’s journey: from Fitness First to government-backed engagement work
 04:20 – The real issue: knowing vs. implementing what actually drives people
 05:05 – Case studies: how motivational maps boosted performance and retention
 07:12 – Resilience vs. motivation — and why employers often miss the difference
 07:54 – How motivational maps work (and what the data reveals)
 09:47 – Preventing team conflict and improving culture with motivational insights
 11:02 – What HR consultants really gain from using this tool
12:39 – Why change initiatives often fail — and how to fix that with mapping
14:47 – How this tool helps you win clients, keep clients, and raise your value
17:02 – Hidden costs of disengagement (and how one firm saved £1M)
19:01 – Creating businesses that feel energised — not just operational
20:03 – 4 elements of truly engaged cultures (and why most companies miss them)
22:02 – How to get trained, licensed, and start offering this to your clients
23:55 – Final thoughts: a simple tool that gives you a strategic edge

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