Behind the Scenes: Unfiltered Q&A with HR Consultants Like You
- Author
- Nick Poninski
- Published
- Wed 28 May 2025
- Episode Link
- None
Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking.
I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, showed up!
Not to worry – their questions were gold.
In this candid conversation, we dive deep into the challenges of scaling an HR consultancy and share actionable strategies to overcome them.
We discussed:
- How to build a £70K+ HR Consultancy and what's really stopping you from getting there.
- Why the common "spray and pray" approach to client acquisition falls short, and the importance of establishing a system or process for consistent leads.
- Whether SMEs are actually a viable niche you can target and get leads from, and the simple 5 questions to answer to identify your ideal target market.
- How to figure out how many leads you actually need for your HR consultancy to hit your income goals.
- What a lead magnet is, and why they're essential for HR Consultants to build trust and nurture prospects.
- Practical strategies for building trust with potential clients and converting skepticism into sales.
- Overcoming sales aversion and exploring alternative, less direct lead generation methods beyond cold calling.
- The critical role of referrals, customer success stories, and testimonials in growing your business, and how to effectively ask for them.
- Plus, insights into navigating those sometimes tricky initial client calls and setting clear expectations.
So if you're an HR Consultant looking to secure consistent clients, scale your business, and move beyond guesswork in your marketing, this episode is packed with actionable insights you won't want to miss!
Tune in now to transform your client acquisition strategy.
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