Behind the Scenes: Andrea Derbyshire's Tell-All Take on Working with Me

This week's podcast is a little bit different than normal.

Instead of a discussion about marketing, sales or personal development you're gonna hear from Andrea who I've been working with for the past 8 weeks.

We talk about...

• What it was like to work with me for 8 weeks.
• The most surprising part of working with me.
• What could've gone better.
• What went well.
• How we met.
• Her expectations vs. what was actually delivered.
• Whether she'd recommend you work with me.

So tune in to this episode and get the skinny on what it's like working with me 1:1.

Timestamps:

• 00:05 – Nick introduces the podcast episode and guest Andrea Derbyshire.
• 01:20 – Andrea introduces herself and explains her diversity and inclusion consultancy.
• 02:40 – Andrea shares her first impression of Nick and how she connected with him.
• 04:30 – Andrea explains why she decided to join Nick's program.
• 05:15 – Nick and Andrea discuss the challenges of marketing and targeting a specific audience.
• 07:10 – Andrea reflects on the importance of defining her target market.
• 08:45 – Andrea shares the benefits of narrowing her target market.
• 09:30 – Nick emphasises the impact of focusing on a well-defined audience.
• 10:25 – Andrea talks about the helpful tools she learned to use, like Chat GPT, Waalaxy, and Loom.
• 11:30 – Andrea describes the support and feedback she received from Nick.
• 12:15 – Andrea mentions specific templates and models Nick provided, which helped her refine her marketing messages.
• 13:50 – Nick and Andrea discuss the importance of crafting key messages for lead magnets and emails.
• 14:45 – Andrea describes the challenges she faced with her outdated website.
• 16:20 – Andrea talks about hiring a graphic designer for professional branding and lead magnet design.
• 18:30 – Nick wraps up with a discussion about the importance of a cohesive brand image for consultancy growth.

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