9 Marketing Truths That Will Make or Break Your HR Consultancy

HR Consultants often go self-employed because of a love for what they do, coupled with a desire to forge their own path.

Which is admirable, amazing, and I love seeing people take this bold step.

But here’s the thing: 

Being an expert HR consultant doesn’t guarantee you’ll get all the leads and clients you need to earn the money you want.

In fact, going self-employed turns into  a prison for many HR Consultants.

The constant feast-famine cycle of clients… knowing you need to network more often but dreading the idea… having just enough clients to stay afloat, but never enough to be confident of retirement… or even a 2 week holiday with the kids.

All this is due to a lack of fundamental knowledge about what marketing and sales actually IS - which is what this new podcast episode will change for you.

You'll discover...

• The 9 marketing principles that will take your HR Consultancy to the magic £70K/year and beyond mark.
• 24 marketing tactics you can implement in under an hour to get leads and clients without getting out of your pyjamas.
• The one constant reaction you should prepare for from your audience as a HR Consultant (HINT - you probably already experience this every day)
• The ridiculously tiny percentage of people who are ready to buy from you RIGHT NOW - and what to do about the vast majority who aren't.
• Why you should treat ALL your clients like you’d treat Brad Pitt.
• What NEVER to worry about (despite most likely) hearing about it repeatedly from your friends, family and LinkedIn connections.)
• PLUS, how to destroy feast or famine forever by following the example of McDonald's.

So tune in and get all this and more.

Timestamps:

• 00:00 Why HR consultants struggle with marketing and sales
• 01:29 Introduction and recent updates: A look at Jeff Walker's "Launch"
• 02:58 Marketing Principle #1: How to choose a target market (and why "SME" isn't one)
• 05:05 Marketing Principle #2: The harsh reality that no one cares about your business (and how to make them care)
• 07:10 Marketing Principle #3: The buyer's pyramid and why only 2-3% of people are ready to buy now
• 10:48 Marketing Principle #4: Email marketing is the key to a successful HR consultancy
• 13:30 Marketing Principle #5: The Brad Pitt Treatment and how to treat your clients like royalty
• 16:32 Marketing Principle #6: Your website is your home base (and why it's more important than social media)
• 18:18 Marketing Principle #7: People have money (and how to overcome economic excuses for poor sales)
• 20:20 Marketing Principle #8: Why repeat customers are your best source of new business
• 22:08 Marketing Principle #9: Find time for marketing every day to avoid the feast or famine cycle
• 22:48 24 quick marketing activities for HR consultants (under one hour)
• 24:09 Why you should pitch yourself to speak at paid networking events
• 25:34 Summary of the nine marketing principles and final call to action

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.