6 Lies About Video Content That Stop Brilliant HR Consultants Posting (And How to Get Past Them)

If you’ve ever said, “I know I should do video, but…” — this episode is for you.

Because today, I’m breaking down the 6 most common fears that stop brilliant HR consultants like you from ever pressing record.

And if you want to be seen as the expert, stop relying on referrals, and finally build trust at scale — then video isn’t optional.

It’s essential. Because as we discussed in last week’s episode, video content is the fastest way to build visibility, trust, and leads.

The good news? Creating video content is easier than you think.

And none of the fears holding you back are as real or important as they seem.

So listen in and discover:

• 📌 Why trying to be “original” is stopping you from getting clients — and what to do instead
•  💬 The overlooked mindset shift that makes criticism irrelevant (and frees you to post)
•  🎯 A Cambridge academic rule that proves your video content is already good enough
•  ⏰ How 5 minutes of video can generate leads while you sleep
•  📱 The truth about tech, lighting, and whether video actually fits with “serious” HR work

Because if you’re ready to stop hiding and start standing out from the crowd of HR Consultants — this is the episode for you.

Timestamps:

00:00 – Why most HR consultants don’t use video content (and lose leads because of it)
 01:43 – Does video marketing actually work for HR consultants in 2025?
 02:35 – Top 6 reasons HR consultants avoid posting video content
 03:03 – How to overcome imposter syndrome when creating HR videos
 04:01 – Why HR buyers follow people, not information (and how to stand out)
 05:00 – How to stop worrying about being judged when posting videos online
 06:04 – The mindset shift that helps HR consultants overcome fear of criticism
 07:20 – What happens if no one watches your video? (Worst case explained)
 08:49 – How to deal with negative comments on your LinkedIn or video content
 09:54 – Why your HR videos don’t need to be perfect (Cambridge rule explained)
 11:10 – How to know if your HR expertise is good enough for video content
 12:28 – “I don’t have time for marketing”: how to make space for video content
 13:34 – Why 5 minutes of video marketing beats 3 hours of networking
 15:11 – How to create great HR video content without fancy tech or setup
 16:50 – Does video make HR consultants look unprofessional? (Myth debunked)
 21:13 – Why visibility matters more than perfection for HR consultants in 2025

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