1. EachPod

5 Reasons HR Consultants Fail at Marketing – And How to Succeed Instead

Author
Nick Poninski
Published
Wed 24 Jul 2024
Episode Link
None

HR Consultants typically go self-employed because:

  • They love HR.
  • They want more flexibility in their life.
  • They want to be their own boss.

They DON’T go self-employed so they can become an expert marketer.

But when one goes self-employed, one needs to do their own marketing.

And the lack of knowledge in this arena means most HR Consultants struggle to get the leads and clients they need to build a £70K HR Consultancy. 

Instead, they build a prison for themselves of feast or famine.

Knowing that this is a crap situation - and one that you didn’t sign up for when you went self-employed, I recorded this podcast episode to shine a light on the struggles AND the solutions.

As such, in this episode you'll discover:

👉 The 5 biggest reasons why you're stuck in a feast or famine cycle - and what the solutions are.

👉 What you need to do every day in order to earn £70K or more (and I bet you aren't doing it yet...)

👉 Why posting on LinkedIn isn't marketing - and what you should do instead.

👉 How to turn leads into clients repeatedly and consistently - without being salesy or pushy.

👉 And, the 24/7 solution you can use to destroy your marketing, sales and copywriting woes forever and ever.

So check out this episode today and get all this - and much, much more.


PS - Here's that script you can use to get LinkedIn recommendations from everyone you work with - even those duck and dive every time you try and contact them.


Timestamp:
**00:00 - 01:07** - Introduction: Overview of the episode.
**01:39 - 03:08** - Issue 1: Lack of Leads.
**05:45 - 09:35** - Issue 2: Client Acquisition.
**09:35 - 13:39** - Issue 3: Marketing Challenges.
**13:39 - 17:52** - Issue 4: Pricing Strategies.
**17:52 - 20:48** - Issue 5: Client Retention.
**20:48 - 22:05** - Conclusion and Final Thoughts.


Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.


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