Marketing Heretics Podcast
A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
- Update frequency
- every 33 days
- Average duration
- 32 minutes
- Episodes
- 5
- Years Active
- 2018
#5 Brand Purpose part 2 med Miriam Sauer, Another
Denne gang fortsætter vi snakken om Brand Purpose med Miriam Sauer, som er Strategy Director og Partner hos reklamebureauet Another. Hos Another arbejder de i høj grad med at hjælpe kunderne finde fr…
00:30:17 |
Sun 07 Oct 2018
#4 Brand Purpose Part 1 med Morten Saxnæs, &Co
Episode 4 af Marketing Heretics handler om et meget omdiskuteret emne lige nu, nemlig Brand Purpose. Til at hjælpe mig denne gang har jeg Morten Saxnæs som er Head of Brand Activation og Social hos r…
00:48:46 |
Mon 20 Aug 2018
#3 Influencer Marketing med Rasmus Fisker, MBA
What? Dansk? I denne episode 3 af Marketing Heretics har vi ændret formatet, og sproget, en smule. Aaron har travlt, men jeg, Søren, er stadig på mission for at afmystificere de buzzwords, der eksist…
00:03:33 |
Tue 03 Jul 2018
#2 Customer Experience, ie. CX
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-criti…
00:41:28 |
Mon 12 Mar 2018
#1 Data-driven Creativity
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics inclu…
00:37:10 |
Wed 07 Mar 2018
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