The Power of Strategic Rebranding

Shelby McFarland shares her journey of rebranding from Exposed Marketing to Shelby and Company Incorporated to The Marketing Broker, explaining the strategic reasons behind each change and the lessons learned along the way.

• Choose a business name that clearly reflects what you do to avoid constant explanation
• Google any potential business name thoroughly to avoid trademark issues
• Consider your long-term exit strategy when naming your business
• Remove your personal name from the business if you ever plan to sell it
• Find people who can replace you as "the glue" of your business
• Create a comprehensive rebranding plan including press releases, social media announcements, and client communications
• Update all branding materials simultaneously for a clean transition
• Notify existing clients before making public announcements about rebranding
• A strategic rebrand can actually help generate new business opportunities

If you're thinking about rebranding your business, take the leap with confidence - you already have the entrepreneurial drive to make it successful.

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